Aaron G. Beebe: Mastermind of GonnaHappen – A Vision of Resilience, Entertainment, and Empowerment
When you think of people who rebuild from the ashes and turn dreams into a platform — that’s Aaron G. Beebe. As the founder and driving force behind GonnaHappen (also written GonnaHappen.com / “Gonna Happen”), Beebe has crafted more than just an entertainment and event brand — he’s built a mission rooted in community, creativity, and comeback.
From the Ground Up: The Journey
Aaron Beebe’s professional path is as eclectic as it is instructive. He spent years in industries as varied as produce and food distribution, real estate, and entertainment. Those early chapters gave him invaluable skills in negotiation, operations, vendor relationships, event management, and networking.
In 2014, Aaron acquired GonnaHappen.com, originally founded in 2003 by Michael Hemphill. That acquisition marked a turning point: under his leadership, GonnaHappen expanded beyond its origins as a local entertainment guide into a multi-faceted hub covering travel deals, ticketed events, e-commerce, content, and lifestyle.
Who Is Aaron G. Beebe
Beebe defines himself as more than a business owner. His personal narrative is one of reinvention. After breaks, financial setbacks, and shifts in direction, he re-emerged with a renewed mission: to create a platform that empowers artists, communities, and people whose voices are often unheard or overshadowed.
He’s working tordes bilingual (English/Spanish), which helps him connect with wider audiences, and he consistently emphasizes culture, diversity, and inclusion in the talent and stories GonnaHappen supports.
Collaboration at the Core
Aaron’s success is not a solo act. A key collaborator is Ted Maier at Avalon Artist, whose experience in talent relations and creative direction has shaped stories, publicity, and strategy for the brand. Ted’s perspective resonates with today’s creators:
“No one wants to be a slave to the machine, but technology has created new opportunities and new creative ways to market your talents.”
Together with the GonnaHappen Marketing & Development Team, they form a small but mighty force working behind the scenes on SEO, influencer outreach, design, and platform integrations. Though lean in size, their dedication powers everything from polished press releases and event coverage to merchandise launches and technical innovation.
He began by collaborating with PR professional Raquel Figlo, and that partnership became the foundation for a wider network that has since grown beyond her early support. Today, he has built a team, works with additional PR firms, and is positioning GonnaHappen to partner with entertainment agencies while continually bringing in artists and creators.
Quote-
“GonnaHappen is proof that even the smallest team can create a massive impact when fueled by creativity, collaboration, and heart. We’re not just building an entertainment brand — we’re opening doors for artists, dreamers, and communities to thrive.”
— Aaron G. Beebe, Founder of GonnaHappen
What GonnaHappen Offers Today
Under Aaron’s guidance, GonnaHappen delivers a broad spectrum of services and experiences:
- Entertainment & Events – Concerts, comedy shows, music festivals, and talent management opportunities, spotlighting artists, celebrities, and rising stars.
- Travel & Lifestyle – Ticketing, “air + hotel” deals, and unique experiences that blend adventure with lifestyle.
- E-Commerce & Merch – Branded clothing, collectibles, and accessories that tie fashion to storytelling.
- Community Storytelling & Personal Narrative – Authentic accounts of rebuilding, culture, and triumph, giving audiences reasons to believe their own stories matter.
- Team & Collaborations – Working with partners like Ted Maier and the GonnaHappen Marketing & Development Team, as well as PR allies and entertainment agencies, the brand nurtures opportunities for creatives everywhere.
Check out recent highlights:
Why It Matters
Aaron’s work with GonnaHappen is relevant not only for its entertainment value, but for what it represents: hope, agency, and opportunity. In an era where many creators feel lost in the shuffle, Aaron and his team prove it’s possible to rebuild with purpose.
By sharing his own vulnerabilities — failures, financial challenges, identity crises — Aaron makes the brand relatable and human. GonnaHappen isn’t just an event company; it’s a platform where people see themselves reflected, feel their voice matters, and know their dreams can still happen.
Looking Ahead
Growth is already on the horizon: more artist-focused content, bilingual storytelling, merchandise expansions, and global outreach. The rebranding of GonnaHappen, along with merged web platforms and tech investments, shows Aaron’s commitment to scaling while keeping authenticity intact.
With its alignment to culture, community, and narrative, GonnaHappen is also positioned to play a larger role in activism, storytelling, and social impact.
Bottom Line
Aaron G. Beebe is more than the owner of GonnaHappen — he’s its heartbeat. His journey from food distribution and real estate through hardship and into entertainment is a testament to resilience. Supported by Ted Maier at Avalon Artist and the GonnaHappen Marketing & Development Team, Aaron has turned a once-local idea into a living, breathing space where culture, creativity, and community meet.
GonnaHappen isn’t just about events; it’s about giving people hope, helping them tell their stories, and proving that — no matter what — some things truly are gonna happen.
Contact & Connect
Aaron G. Beebe
Founder, GonnaHappen
📞 530-457-5988
✉️ aaron@gonnahappen.com
🌐 Websites
🔗 Socials
- 📸 Instagram – @gonnahappendotcom
- 📘 Facebook Page
- 🐦 Twitter / X – @gonnahappencom
- ▶️ YouTube – GonnaHappen Channel
- 📸 Instagram – @aarongbeebe
- 📘 Facebook Share Page
🎉 Tagline
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